A STUDY OF REASONS TO HAVE AN AGENT

As a foreign purchaser, why should we choose the agent company instead of the factory?


Lot of foreign buyers, are more inclined to find factory direct supply, so that they can save a lot of money, the factory can give to the customers at the lowest price, the problems, the factory as a production, processing and feedback problems had a better ability than agency, arguably, this saves the intermediate links form of trade should be more get the welcome of sourcing company, and there is no need to go to work with agents, why the agency company will survive so well? Often more than a dozen people form an agency company can receive a large order? What advantage does it have to attract foreign buyers to place orders?


In the process of international trade, price is indeed an important selection factor, but it is not the whole. Many buyers only control the price roughly, and pay more attention to the development strategy of the company, and even pay more attention to the cost of time than the price. Then, what factors attract buyers from agency companies?


Summary, also on the following aspects:


1. Buyers buy products and services


Now we all know that price is not the decisive factor for buyers to place an order, so what is the buyer value? Service! Yes, buyers prefer their partner is a company with good service and communication will be much smoother.


Agents between customers and factories, the survival of their code inside very important one is service, a good agency company can handle the relationship between factories and customers, the factory is only survival products, for the service is not very important, should also have a lot of factory produce the contradiction of losing customers because of the service attitude.


Agency is not the only consideration benefits rather than to pay suppliers, such as factories to meet orders will begin to production, but if the customer get nasty, production is not over, it could not, but agency companies are different, they are often cooperation need to production of the customer, will let the factory production of a part of the goods in advance, when customers are in urgent need of the goods order only need to prepare the other part of the goods, just switch will be part of the risk of his own, but maintain a long-term customer.


Sometimes, even if the profit is small, the agent company will take customers to find factories one by one until the customer is satisfied, but the factory is rarely willing to patiently receive customers below the minimum order quantity.


2. The agency will reduce risks for customers


As we all know, the products produced by factories are not always satisfactory to customers. Sometimes the quality cannot meet the requirements of customers, so we need to spend our own time and labor costs to adjust them. Even if we adjust them, they may not be able to satisfy customers. At this point, the purchaser will face the problem of finding a replacement, which will seriously slow down his trade process.


However, the handling of the agent company will be much more flexible. Generally, the agent company will not cooperate with only one factory, and there will be a high degree of selectivity if there are many factories to cooperate with. If there is any problem or inappropriate, it can completely change to another factory.


What's more, the agency company can not only be the agent of the factory, but also become the agent of the purchaser. The purchaser can do what kind of products and factories he wants to find in China through the agency company, which is equivalent to having an office in China. Long-term cooperation is convenient and labor-saving.


3. Customers are Shared


We often talk about sharing things, it seems that most people still don't pay too much attention, but for agencies, have really is being introduced to, a part of the customers, because of our good service, strong ability to deal with problems, general customers think this agent company is very good, will be introduced to his friends in the same industry.


Friendship is also a big way for agency companies to expand business. Many agency companies use friendship to carry out business and develop. Not all customers are of interest, but many are of affection. Some buyers have feelings with the agency company, even if you know the factory, familiar with your factory, he does not like to find you directly, or through the agency company to operate.


4. Professional business communication skills


It is not just that knowing products is   a professional business. Now factories like to participate in various exhibitions and sell products on various websites. It seems that they do not need to do business through agency companies.


Communication is a big problem "Language barrier", the factory is not a professional sales staff, there are great defects in the language communication, many foreigners do not know English, they may speak English with you this half way, that is more difficult.


And the agency company equipped with talent, not only from the service attitude, or foreign language professional, will be far better than the factory staff, the agency company equipped with sales staff, small language still accounted for a relatively large proportion, for buyers, can hear their own mother tongue, or easier to produce a sense of affinity.


5. The manufacturer's terminal is not mature yet


Now B2B website sales are becoming more and more normal, but manufacturers directly facing the terminal sales form is not mature, since the beginning of trade, middlemen has been a normal existence, not so easy to be replaced, the concept of the existence of middlemen is still deeply rooted.


Moreover, the reason why the agency exists, there must be a lot of their own unique development channels, can effectively develop customers, maintain the survival of the agency form.


6. More diversified products


For a representative company, it will not only sell a factory products, but will choose up a many factories or selling more products and even a product it will be a variety of specifications to choose several factories, so that together, then it for buyers customers have many choices, not just a product in a factory.


Such as a foreigner purchasing, he needs a variety of fabrics, cotton, linen, silk, wool, chiffon, tatting, knitting, etc., but your factory can only provide cotton cloth, even he had to find other factories restocked, among this time, the human cost is not low, enough to offset lower than agent price you let little interest.


If not dealing with middlemen trading company, overseas buyers are run himself sent to China, and it is to send enough people to different places and different factories, to meet their procurement needs, even to attend trade shows and also can not find the right products, the operating mode is not looking for a complete product agency cooperation come true.


7. The agency company has fast delivery and small moq


The agent company is not only the agent of the factory, but also an independent company. After receiving the goods from the factory, the agent company usually has its own warehouse for storage, and then slowly digest the inventory. Generally speaking, customers looking for factories will not buy the goods you have produced, but want you to produce the products they require. And factories will only produce the goods after customers place orders, rather than waiting for customers to buy ready-made goods.


Small customers a certain product minimum quantity will not too high, but the category is miscellaneous, often can not reach the minimum quantity of an order for the factory requirement, from production to shipping cost accounting is not cost-effective, so often have less minimum quantity should really be discussing customer, so customers can choose and agency cooperation, agents must, after all, more than a product to sell to the customer, often two or three dozen together to sell, even fewer points, but the variety, they can make money.


The other problem is the cost of time. Many people who cooperate with agency companies are looking for goods in stock. They need to buy products quickly, rather than waiting for the slow production of the factory.